This campagn, with the beautiful Daphne Selfe (86), ran in April. This campagn is the result of an interesting collaboration between Vans and & Other Stories.
How often do we see older models in this type of campaign? Not enough, to my opinion. And that is strange. Especially, if you realize that the group of 45+ is very big and can be a very interesting targetgroup for brands. You should think that brands would like to attrack and inspire this group of women. Where are the models who can inspire us? And I mean no models who are just 20, but women like you and me. There are enough 50+ women that look great. Look at Daphne Selfe. Eighty-six, wonderful and inspiring. Yes, it is possible.
What other brand dares to pick up this challenge? But remember, do not retouch the models afterward in such a way that they look like twenty... again.
Photos © & Other Stories
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