Maybe you've seen these pictures before, but they're too good for not to mention them here. Nathalie Croquet (stylist, once worked as a photo editor for Jean Paul Gaultier) and photographer Daniël Schweizer spread these artistic photographs by Instagram.
This collection of photographs is part of an art project under the name SPOOF. Nathalie is pictured in these photographs as a model in reproductions of campaigns by famous fashion brands.
The difference between the campaign photos and the 'copies' is interesting.
The photos with Nathalie are in every detail imitations of the original ads. Each time however, there is a touching contrast. Where the campaign photos are polished images, there contain the photos with Nathalie a lot of expression and emotion.
In my view these pictures perfect by the imperfection. Where the original is just a pretty picture, the reproductions contain much more character. It raises the question of what perfection actually is and whoever this standards dictates. An interesting question.
Nathalie wants to demonstrate how women in the West unconsciously are subjected to all kinds of beauty ideals. For age, figure, skin and all the other criteria used to judge women the standard is determined by the 'perfect' models inadvertising campaigns. This element she wants to to denounce through these photos.
How do you think about this project?
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